YMCA of the Roses
The Corporate Marketing Committee is commissioned by the Board of Directors to formulate and recommend policies to manage association’s marketing plan, review and present annual marketing plan to the board, evaluate and measure effectiveness of marketing plan vs. agreed upon objectives.
• To formulate and recommend policies to the Board that may be required to manage the association’s marketing and promotional plans. • To review and present an annual marketing plan to the Board of Directors. • To evaluate and measure the effectiveness of the marketing plans against developed and agreed upon objective measurements. • To provide feedback and ideas related to established marketing initiatives as laid out in the marketing plan. • To facilitate community connections by leveraging members’ unique lived experiences and networks.
Joe Kirkenir Director of Development and Communications jkirkenir@rosesymca.org 717-812-0119 x300
